Our Impetus

Welcome to the brand. Many of you may not know what our brand means. Simply put IMPETUS as, the driving force that lies within the body to make a ambitious dream to reality. Whatever that force may be, is what our culture stand for. We hope to push awareness and movement towards our audience to find their impetus. We appreciate your support as we look to release more, but for now enjoy.


The number 4 ?

In our brand we feel it is a Angelic Guidance, seeing the number 444 repetitively we consider it a message from the angels. To be a sign of support, encouragement, and protection. We think the angels are often seen as trying to convey a message of reassurance and guidance, urging you to push for your IMPETUS. With our clothes we can be portrayed as a guidance for others displaying ⁴⁴⁴. But we consider the significance of the number ⁴⁴⁴ can vary from person to person, and ultimately, its meaning is open to individual interpretation.

Butterflies ?

The butterflies stand as a Spiritual Guidance, they are seen as messengers or symbols of guidance, urging individuals to trust their intuition but in our case their IMPETUS and follow their IMPETUS path.